JetSmarter, the groundbreaking US-based online membership marketplace, launched its new “JetShuttle” scheduled service between Dubai and London on 8 December as MEBAA 2016 came to a close. Open to the programme’s 6,000-plus members, the weekly flight will operate with a 13-seat Embraer Legacy 650. The aircraft will depart Dubai Al Maktoum International (DWC) for London Luton on Thursdays at 20:30 local time, returning the following day at 12:00 local time. The journey will be seven to eight hours in duration and, the company claims, using the two smaller airports will allow a faster boarding and arrival process.

The Legacy will be operated by Empire Aviation and Vertis Aviation. JetSmarter’s CEO and founder Sergey Petrossov said: “We have a large membership in Dubai. Due to the high demand, we are expanding our intercontinental JetShuttle service which will now connect three major continents – North America, Europe and Asia.”