Vista Global, the Dubai-based aviation group launched last September by VistaJet founder and CEO Thomas Flohr to spearhead consolidation in the business aviation market, has acquired JetSmarter, the Florida-based digital booking service for seats and charter flights. The purchase, for an undisclosed sum, fulfils Vista Global’s strategy to create a “global On Demand digital marketplace”. Flohr said: “Today’s acquisition is an important milestone for Vista Global – accelerating and executing our vision of digitising the entire private aviation offering. Customers today want speed, reliability and value, which in today’s world is only possible with technology. Vista Global’s reach and infrastructure will take JetSmarter to the global stage to fully realise its potential. JetSmarter’s technology will digitalise Vista Global’s market-leading customer offering to Programme Members and On Demand customers.”